20 Remote Work Tools to Help You During the Pandemic

May 10, 2020 / Roberta Hill  / 


In the past two months, business owners and employees have had to adapt to working remotely. The probability is high that even after we have a vaccine, there will be a paradigm shift. More of us are going to be working from home, and that means we’ll all need to have tools to help us manage our assets, collaborate, and connect with one another.

With that in mind, here are some of the best tools available for working remotely, now and in the future.

Asset Management Tools

A lot of companies have moved to cloud-based backup systems, but some haven’t. If you need a way to manage your data and assets online, so everybody can access what they need, here are some suggestions.

  • Google Drive is a free tool accessible to anybody with a Google account. While it updates frequently, and that can be frustrating, it’s easy to use and allows you to work on documents with colleagues. It also tracks changes.
  • Dropbox is a tool with free and paid options where you can have employees and freelancers put documents for you to access. It’s easy to set up folders to organize your content.
  • Canva is one a tool that’s intuitive and easy to use for creative content. They have a free option, but the premium account is ideal for business content and collaboration, even for people who don’t have any design experience.
  • Adobe Creative Cloud is one of my favorite tools to create and collaborate on visual content. You can add team members as needed and give them editing privileges.

If you’ve been reluctant to embrace cloud technology for file sharing and asset management, now is the time to embrace it.

Time Tracking Tools

If you bill clients hourly – or pay employees hourly – then you need a way to track time spent on projects. Here are three tools to try:

  • Harvest is a simple tool that allows you to create projects or to-do list and track the time spent on each item. It’s best suited for tracking personal time, but not the best tool for managing employee productivity.
  • iDoneThis is a tool that tracks team progress on projects. If you have multiple employees working on the same project – and you want to avoid duplication of effort – this is a useful tool to have on hand. It will send everyone on your team a digest to recap what everybody did.
  • Time Doctor allows you to create projects and track time spent on them using a clock. It’s ideal if you need to manage employees or freelancers.

Tracking employees’ time helps to keep people accountable when they work from home.

Virtual Meeting Tools

Virtual meetings are everywhere these days, and I’m willing to bet you’ve already tried some of the tools I’ll cover in this section. Keep in mind that some of these may be useful for keeping in touch with friends and family as well as for business meetings.

  • Skype is the original video calling tool. It’s not the most sophisticated tool on this list, but it’s suitable for one-on-one calls with colleagues or collaborators. There’s a chat feature where you can put links and other information.
  • Zoom is the video conferencing app that’s received the most attention. It’s useful for large group meetings. In addition to real-time conversations, you can share screens and record meetings for later viewing.
  • GoToMeeting is ideal for speaker meetings where you want people to be able to dial in and listen to a speaker or host. You can also record meetings to share later.
  • Google Hangouts are a free and convenient meeting option, especially if you’re already using Google Calendar or Google Docs.
  • me is a great app for screen sharing meetings. You can also use it to create a dedicated meeting room for people to visit when they need to meet with you.

Keep in mind that Zoom’s free option limits meetings to just 40 minutes, but their paid plans start at just $14.99 per month. That will get your meetings up to 24 hours with up to 100 participants.

Remote Login Tools

Depending on your situation, you or a member of your team may need to log in to a computer in your office while you’re at home. Here are some tools that can help you.

  • Remote PC allows you to access computers and create teams to allow for easy collaboration with your employers or freelancers.
  • TeamViewer has a free option for personal use and a business option where you can allow multiple users to log in remotely.
  • LogMeIn offers a free trial and account options for business owners and IT professionals who may need to log in remotely to fix computer issues.

Keep in mind that for any of these tools to work, the computer being accessed must be turned on.

Project Management Tools

Even small businesses may have ongoing projects where multiple employees must collaborate to complete their work. Here are some of the best project management tools to try.

  • Asana allows you to create projects and tasks, assign them to employees, upload files, and communicate via live chat.
  • Trello gives you an easy-to-use dashboard where you can track projects, mark them as urgent, and even colour-code them to make it easy for collaborators to see what they need to do.
  • Basecamp has calendar management and project management tools on a convenient dashboard. You can grant access to employees and freelancers for easy communication.
  • Microsoft Office Teams allows you to download Microsoft tools such as Word and Excel onto your computer and collaborate with employees.
  • G Suite is a Google-created tool that allows teams to collaborate and manage products using Google Docs and Google Slides, as well as creating and working from a shared calendar.

The likelihood is strong that working remotely will be the norm in the future. It’s going to be essential for business owners and employees to have the best tools to help them keep track of their assets and collaborate with one another. The tools on this list are some of my favourites.

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Ways to promote your business during the COVID-19 crisis

April 8, 2020 / Roberta Hill  / 
It is a delicate matter to find out how to promote and market your company in a time of crisis.

On the one hand, many small businesses struggle to stay afloat in the hope of weathering the storm and reopening after the crisis. On the other hand, nobody wants to appear insensitive or opportunistic.

Nevertheless, there are still opportunities to promote your business in these troubling and frightening times.
The key is to do four things at once:
1. Meet your audience where they are.
2. Offer a clear value in a time of need
3. Be sensitive to the time and avoid missteps.
4. Take advantage of special advertising offers and promotions.

Here are some suggestions to help you.

Meet your audience where they are

In a sense, the fact that most people stay at home and avoid social gatherings gives small business owners a unique opportunity. Even at the risk of taking the seriousness of the situation too lightly, you have a captive audience. This means that the people you want to reach, spend more time with you than they normally do online. Digital marketing will be more critical now than ever before – and small businesses can and should benefit from it.

It is an excellent time to rethink your marketing mix. You should consider taking money from things like direct marketing if you've always done it and investing it in these things:
  • Advertising in social media
  • Advertising in search engines
  • E-mail marketing
It is a good time, as you are going through your analyses over a few weeks after an almost worldwide “stay at home” to see what is happening to subscribers. Do you have a bunch of new followers at Pinterest? Your marketing budget should reflect that.

Offer a clear value in a time of need

While many of us are scared and unemployed, many people work from home and like to support local businesses. It is an excellent time to get creative and think about how to serve them. For example, I have seen some companies offering “Buy Now and Save Later” promotions where they introduce offers even if the company is closed at present. What a great way to engage your audience and buy from you – and create some continuity to help you through a temporary closure. Another option is to find ways to put your regular services online. This is not a solution for everyone, but many companies have adapted in a truly inspiring way.

If you can find a way to use technology to help your audience, now is the time. If you are a manufacturer, there are potential ways to help people directly and concretely. A good example is Toast, a company that usually makes phone and laptop cases and other products from natural materials such as wood and leather. In a short period, they have converted their machines and developed a fully reusable face shield that they make available to hospitals and emergency responders.

Refine your SEO

Your marketing should reflect what you do to create added value. If you offer emergency services or virtual services, you might want to put some money into SEO for keywords related to the changes. For example, a restaurant that is focused on display and delivery could invest some cash in local keywords that contain these terms to ensure they reach their audience. However, it is not a good idea to completely stop spending on your regular keywords. Remember that both Google and Facebook have advertising credit programs for small businesses to use during the pandemic. It's still important to maintain your Google rank for your general target keywords. If you don't do this, your ranking may get a hit – and if that happens, it can be difficult to recover when we return to business as usual.

Keep the conversation going

If your business is temporarily closed or offers limited services, you can still invest in “soft” marketing to engage and involve your audience. Two of the best ways to do this are social media marketing and e-mail marketing. You may be tired of hearing me talk about e-mail marketing, but it still has a very high ROI, and it's a great way to stay in touch without being overbearing. The same goes for social media marketing. Your organic contributions provide an opportunity to stimulate conversation, find out what your followers think, and remind them of your value. Promoted posts can do the same.

Be sensitive to time and avoid missteps

One of the most challenging things in marketing during a crisis is finding the right balance between sensitivity and business issues. Any business that is seen as an attempt to exploit people is likely to have unpleasant consequences. The first thing to avoid is for marketing to take the current situation lightly or to reject the genuine pain and fear of people. Empathy is the word of the day and companies that demonstrate their customers will reward this. The second point is that you focus on your customers and not on your financial worries. There is nothing wrong with worrying about the survival of your business, but if it looks like that is the only thing you worry about, you may end up alienating the people you want to attract.

Be adaptable

None of us knows what next week or next month will bring. It may be that a marketing campaign that works today will be twice as effective in a week, or it may not deliver results, and you will need to redesign it. I realize that this may not be reassuring, but I believe that with the right attitude, it can be a good thing.

Check your analyses regularly.

If you can afford it, do some A/B testing to refine your campaigns. Change elements as needed – and be prepared to change them again if you need to. Marketing your business is still a must during the pandemic, but you need to be on your feet and do everything you can to serve your audience. If you can do that, your company will survive the crisis.
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Why content remains king

January 23, 2020 / Roberta Hill  / 

This is a follow-up short article regarding my previous post:  8 Great Types of Content Marketing for Local Businesses  In that post, I point out eight types of content you can use/create.  In this one, I elaborate on why content is and always will be “King”.

Long before the Internet existed, the defining axiom in print was: “content is king.” Today, with online content dominating print content, many of the world's leading SEO and web marketing experts still say that “content is king.”

Why is this the case? That even after decades, regardless of the medium, content is still the crux of good marketing?

This is what builds loyalty

Companies were not built on first-time visitors. Companies like the Wall Street Journal do not make most of their money with people who pick up their newspapers for the first time.

They make money from people who have read their content and then decided that it is good enough that they either want to buy again or take out a subscription. If the company required a new customer every time to get paid, they would all have failed by now.

But many online publications approach their business that way. Instead of focusing on recurring visitors, they focus on search engine optimization to get more new customers. 

However, the famous and successful blogs like the Huffington Post or TechCrunch still get most of their traffic from repeat visitors. Their businesses would only be a fraction of what they are today if they did not have great content.

The evolution of the search engines

Google and other search engines strive continually to ensure that their search results deliver better results ever. They want people who search their search engines to find the best possible content concerning what they are looking to find.

As search engines become more intelligent, marketers who focus primarily on marketing tactics rather than the actual content will become extinct. 

Google has proven this repeatedly by downgrading the importance of inferior links and increasing the importance of usage statistics and other metrics actually to measure the content of a website.

If you build your site around great content and have a good understanding of basic SEO, your website will thrive. If you put all your efforts on SEO and don't pay serious attention to your content, you will always try to stay one step ahead of the search engines. 

The ability to sell high-ticket items

A site with inferior content might be able to sell $0.20 clicks through AdSense. But a high-quality website could sell $5,000 DVD sets by the hundreds.

With high-quality content, you can build a relationship with your readers. This relationship allows you to sell any number of things to your readers. From high-quality articles to recurring memberships to one-on-one coaching, it all starts with high-quality content.

Over time, only content that helps people will be successful. Content that does not do so is likely to be downgraded more and more over time. 

8 Great Types of Content Marketing for Local Businesses

November 4, 2019 / Roberta Hill  / 


You know that content marketing is still king. That’s unlikely to change and that means that it’s your job to create and share the kind of content that’ll bring customers to your business and help you improve your bottom line.

The numbers back up content marketing’s importance. Research shows that 91% of all B2B companies use content marketing, and the same is true of 86% of B2C businesses. However, only 63% of companies have a dedicated content strategy.

You can see the issue at hand. Content marketing is a must and yet doing it improperly – without a clear focus and strategy – can be a huge waste of time and money.

With that in mind, here are 8 content marketing types to help you build your strategy and grow your business.

#1: Blog Posts

Blog posts are hardly revolutionary in the world of content marketing, yet a lot of local businesses still aren’t blogging regularly. Those who do reap rewards:

  • Companies that blog get 97% more links to their websites than companies that don’t
  • Companies with blogs have a 434% higher chance of receiving a high Google rank compared to companies without blogs
  • 10% of blog posts are compounding, which means that they attract more organic traffic over time

For the best results, keep your blog posts tightly focused. Optimize them for local and voice search and make sure to use a clear, easy-to-follow structure in each post.

#2: Infographics  

A lot of local businesses don’t bother with infographics and that’s a shame. They’re increasingly popular and perfect if you need to present a lot of data in a way that’s easy to understand.

While you might think you need to hire a professional graphic designer to make infographics for you, that’s not true. Online tools such as Canva and Venngage make it simple to create beautiful, shareable infographics.

Infographics can help you build authority and gravitas. They’re ideal for sharing on Pinterest, Instagram, and Facebook. If you’ve posted a data-heavy blog recently, consider transforming it into an infographic to share on social media.

#3: Customer Testimonials 

You already know that customer reviews and testimonials are essential forms of social proof to use in your online marketing. However, if you handle them properly, they can also be part of your content marketing strategy.

Consider shooting video testimonials that tell a compelling story and give people a reason to buy your product or use your service. Video testimonials can be posted on your website, emailed to your list, or shared on social media.

#4: Case Studies

The term “case study” can be an intimidating one but think of them as in-depth customer testimonials. A testimonial will usually focus on how the customer feels about your business. A case study shows how you or your product helped a customer.

If you decide to use case studies in your content marketing, make sure to:

  • Tell a compelling story in an engaging way. Incorporating some suspense and emotion into the story will keep people interested and ensure they stick around until the end.
  • Be as specific as possible. Don’t just say that you helped your client grow their business – provide metrics and numbers wherever it’s possible.
  • Show your customer’s journey from start to finish. Make sure to explain where they started, why they came searching for you, and what happened after they found you.

Case studies should be featured on your website. They can also be shared on social media.
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3 Ways Social Proof Can Help Your Business

September 17, 2019 / Roberta Hill  / 

Many businesses have heard about social proof marketing, but aren’t really sure if it will help their business. In short, it will. Social proof marketing relies on one group, usually referred to as ‘the masses’, to influence the purchasing decisions of others.

If for example, all of your friends used a particular e-commerce site, you may also choose to use that one based on the positive experiences you’ve heard about. This is social proof and if you haven’t started using it yet in your business’ marketing efforts, there’s many reasons you should. The three biggest benefits it will bring to your business are listed below.

  • Build trust and credibility: People are naturally inclined to believe other consumers than they are marketers and business owners. When potential leads see that many people are using your business or product, it builds trust in your company and makes you seem much more credible than if you had told them yourself that you were the best in the industry.
  • Provides validation: People need a reason to buy something and that reason doesn’t always come to need or want. Sometimes, people make purchases simply to see what all the hype is about, or because someone else, such as a celebrity, purchased them. They want to achieve the same notoriety or are simply curious. Social proof provides this validation that others are using it, so they should, too.
  • Simplifies decision-making: Customers will take a lot of things into consideration when making purchasing decisions. Do they need it? Will they use it? How will they use it? These are just a few questions. Social proof eliminates these questions, making the purchasing decision easier. They only need to consider that many others are getting use out of it, so they will, too.

These are just a few of the main benefits social marketing brings. Once you start incorporating social proof into your marketing, you’ll soon find there are so many more.

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What Businesses Should Use Social Proof in Their Marketing Efforts?

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Why Every Small Business Owner Needs To Attend Local Networking Events

August 23, 2019 / Roberta Hill  / 

Joan is a virtual assistant who was trying to get her first few clients. She’d heard that networking events were a great way to boost her business growth, but she didn’t know if they could be helpful to her. So, she asked Elsie, her business coach about networking events and Elsie shared the major benefits of attending live networking events.

Meet Potential Clients

Elsie explained that local networking events are a wonderful place to meet new clients. “You never know who you might meet. When I attended a local networking event several years ago, a seasoned local business entrepreneur, whom I trusted, introduced me to a startup company that was looking for in-house leadership coaching. That introduction led to a five-figure contract.”

Not only can you meet potential clients, but you’re also at a wonderful place where others can refer you. A small business owner, at an event, may not need your content marketing services, but she may know someone else who does and can put you in contact with each other.

Stay on Top of Industry Trends

No matter what your industry, your business is constantly expanding and changing. Trying to identify all of the new trends happening by yourself can be a bit overwhelming. But by being around others in business, you’ll be exposed to new trends without even realizing it.

Understanding trends can be very valuable for your business. For example, you might learn about a new web design trend that affects how you offer branding packages to your clients.

Connect with Influencers

Influencers aren’t necessarily potential clients. But they’re typically enthusiastic cheerleaders who can get the word out about you and your brand. They’re always on the lookout for new products and trends they can share with their circles, which makes them ideal to chat up at events.

Of course, influencers don’t want you to engage with them in the hopes that they’ll promote you. Instead, you’ll need to focus on developing an authentic relationship with influencers based around a common interest or passion.

Learn New Things

There’s a saying that goes (citation unknown), “If you’re the smartest person in the room, you’re in the wrong room.”

What this means is simply that you should put yourself in situations where you can learn. If you’re already an advanced entrepreneur then hanging out with new entrepreneurs might be fun, but you’re not likely to learn very much. In fact, you may find yourself doing a good bit of teaching.

You don’t have to look for networking events that billionaire CEOs attend, but you do want to make sure there’s a good mix of experience levels at each event. This allows you to learn and absorb new things from entrepreneurs who are further along on their journey than you.
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Business Reputation Management – Why It Is Extremely Important

October 15, 2019 / Roberta Hill  / 

Reputation management will be really easy to learn about when you just are given the important points about it. This short article aims to assist you understand this subject so you know what you're doing when you're working on your professional reputation. Ensure you pay attention to these facts and read along to get more!

If you use social media sites, you need to be in a position to track the success of each post. There are various programs available online to assist you to track mentions of the business. These programs will even informs you of whenever a user shares your post regarding his relatives and buddies.

Monitoring your own reputation or business brand is very important to online reputation management. Set up automatic alerts to happen as soon as your name comes up. Use Trackur, Monitor This and Google Alerts to send out you notices when new content shows up. Doing this, it is possible to understand the very overnight, or even sooner, when someone is discussing you.

Google

Before putting a lot of effort in reputation management online, check to see simply how much you require, if any. Search your company with Google and Bing. Do negative results show up? Carry out the websites and blogs your business runs only show up on a few hits or none whatsoever? Answering yes to either question means you have work cut out.

Monitoring your own reputation or business brand is extremely vital to online reputation management. Put in place automatic alerts to occur once your name pops up. Use Trackur, Monitor This and Google Alerts to transmit you notices when new content shows up. That way, it is possible to be aware of very overnight, or else sooner, when someone is speaking about you.

It's a very good thing to learn about reputation management if you're in a position to mainly because it really helps in case you have an expert reputation to uphold. These facts must have helped you to learn about this so that you can prosper along with it. Just be certain you invest some time and yes it should all prove well for yourself.

In this month's blog post, I am going to show you how you can “curate” great content and nt necessarily create your own. While I have added my own take on Reputation Management above – below you will find some great articles which go into greater depth.  Then at the end I add a conclusion.

Reputation Management Found On the Web

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7 Ways You Can Make Sure Your Website Isn’t Falling Behind the Times

August 5, 2019 / Roberta Hill  / 
Web Design Blueprint

Is your website hip and modern – or is it out-of-date and sad? If it’s been a while since you updated your site, there’s at least a chance that it’s a dud. That doesn’t mean it’s poorly designed, but it does mean that it’s your job to give it an honest evaluation and update it if it’s not good enough.

Fortunately, an update doesn’t mean a full redesign. Here are 7 simple things you can do to make sure your website is offering the user experience and value your customers deserve.

#1: Optimize for Voice Search

One of the biggest problems I see with websites is that many are using keywords that haven’t been updated in years. The days of short, generalized keywords are long past. Instead, focus on voice search, which is already important and on the rise.

As of 2020, 50% of all searches will be voice-based. With virtual assistants like Siri, Alexa, and Cortana more popular than ever, it’s safe to assume that a hefty percentage of the people who land on your site will get there via voice search.

#2: Add Structured Landing Pages

Structured landing pages have content that’s easy for Google to interpret. They provide context for your content and identify how it relates to your metadata.

The best-known tool for structuring your content is Schema markup. Schema provides a vocabulary that web developers can use to structure data around people, places and things on the web.

When you add Schema markup to your site, it delivers rich snippets and rich cards as part of your search result on Google — making it easy for users to choose your site over the others that are available.

#3: Update Your SEO

Optimizing your website takes times, which is why a lot of companies do it only when they notice a big drop in their traffic. If it’s been a while since you updated your SEO, then it’s time to take another look. Why? Because Google updates its algorithm constantly.

The most important update in the past few years has to do with relevance. Google Rank Brain, which is now part of Google’s search algorithm, prioritizes sites based on their overall relevance to the term being searched. It measures bounce rates and the amount of time visitors spend on your site. The longer you can get them to stay – something that’ll happen if you provide tons of relevant content – the better off you’ll be.

#4: Be Ready for Mobile

There’s really no reason for any website not to be mobile optimized at this point. Google rolled out its Mobilegeddon update back in 2015. That’s when they started to penalize sites that weren’t mobile optimized.

It’s not enough to have a mobile site now. You need a site that’s perfectly optimized for mobile users. That means that mobile visitors can get the same content and functionality as a visitor using a desktop computer regardless of which device they’re using.

Some things that are particularly important are having buttons that are right-sized for mobile users, content that’s easy to read with no teeny fonts or horizontal scrolling, and access to ALL the relevant content on your site – not just a few things.

#5: Gather Some Social Proof

Social proof can take many forms. Some of the most common kinds of social proof are:

  • Customer reviews
  • Customer testimonials
  • Consumer ratings
  • “Best Of” awards
  • Industry awards
  • Industry certifications

There’s plenty of research that shows that people give just as much importance to third-party reviews online as they would to a recommendation from a trusted friend. If you’re not including some type of social proof on your website, then you’re missing out on an opportunity to show casual visitors to your site that they can trust you.

#6: Improve Your Page Loading Time

How quickly does your website load? If the answer is more than four seconds, then it’s a virtual certainty that you’re losing visitors as a result. After just three seconds, approximately 53% of mobile users will navigate away from a site and try another one. The numbers are just as bad for desktop users.

The problem with not updating your website often is that technology keeps moving. You can use a free online site loading speed testing tool such as Pingdom to see how fast your site loads. If it’s not making the grade, you’ll need to upgrade it to ensure that you’re not losing customers faster than you can attract them.

#7: Update Your Call to Action

Calls to action are everywhere – in every marketing email you send and on every landing page you create. However, not all CTAs are created equal. And if your calls to action are outdated and tired, then you might be losing subscribers and leads as a result.

Think about the opt-in form for your mailing list. What’s the call to action? Does it just say SUBSCRIBE or SUBMIT? If it does, then it’s time to rethink it and give it some spice.

I’m a big fan of calls to action that emphasize something positive about subscribing to your list. Here are a few examples:

  • Yes! Send me special offers each week!
  • Download our “10 pounds in 10 Days” Workout for FREE!
  • I’m ready to save 20% on my car insurance!

I also like the idea of using humorous opt-outs because I think they nudge people in the direction of subscribing. Here are some opt-outs that could pair with the calls to action above:

  • No, saving money is not for me
  • I don’t need any weight loss help – my abs are perfect.
  • No thanks, I’d rather pay more somewhere else.

Those are goofy, but I’ve seen a lot of opt-in forms with similar wording – and for good reason. They’re effective. Let’s face it, it feels a little silly to click a button to say you don’t like money.

Your website might be out of date, but it doesn’t need to stay that way. The 7 quick fixes here will help you give your Google rank a boost and ensure that you’re not missing out on leads and subscribers because your website’s more vintage than modern.

Why a Mailing List is a Must for your Business

January 8, 2019 / Roberta Hill  / 

Why You Need a Mailing List for your Local Business

Do you have an email list for your local business? If you’re like a lot of business owners, the answer is no. You might think you don’t need one, or that you simply don’t have the time to make use of it.

The truth is that building an email list is easy and inexpensive, and it doesn’t have to be time-consuming if you have the right tools to manage it.

Benefits of Having an Email List

If you’re wondering why you need an email list, here are a few of the benefits of having one:

  1. It gives you a simple, inexpensive way to communicate with your customers.
  2. It makes it easy to segment your list and market to the people who are most likely to buy a particular product.
  3. It can help you learn more about your customers. If you send out emails about different products and one gets a lot more attention than the other, it can help you grow your business and give your customers what they want.
  4. It increases name recognition and keeps you at the forefront of your customers’ minds.
  5. It increases sales.

Not only is it a good idea to have an email list, it would be a mistake not to have one.

A recent study shows that customers who receive email newsletters spend 82% more when they buy from the company. (iContact) and 7 in 10 people say they made use of a coupon or discount from a marketing email in the last 7 days. (Blue Kangaroo)

How to Get People to Sign up for Your List

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Building Your Relationship Network That Supports Your End Goals

October 3, 2018 / Roberta Hill  / 

Networking is creating a foundation of connections that can boost your business, motivate and support you with all of your efforts. If you're an entrepreneur or business owner, you never want to operate alone.

Having people surround you who can motivate and inspire you, as well as share knowledge that can catapult you to the forefront of your niche – is always a good idea.

You don't want all of your networking efforts to be in just one area (such as list building) – because that can narrow the positive benefits for yourself and the people with whom your connecting.

You want to networking with people who excel in a myriad of ways, so that you can learn from all of them and bring your business to a higher level. How you connect to these people should also vary.

You can connect with face-to-face encounters in your personal and professional life. You can make connections on social media sites, through email contact or on forums.

You can connect with a network both far and near by text or by phone calls, too. The sea of networking is a vast, endless supply of connections just waiting to be tapped into by anyone willing to put in a little effort.

Why You Need to Network

While being a solo entrepreneur sounds wonderful, it can also put a lot of pressure on you because you don't have a support system or team of individuals to help you succeed. (more…)