Essential Tools You Need for Effective TeleWorking

August 2, 2020 / Roberta Hill  / 

Make It Happen New Ways Positive Thinking Proactive Concept

Teleworking working has become a regular part of life for many of us, especially if you run your own business. There are many things to learn and get used to, but it’s much easier if you have the right tools. Here is everything you need to work remotely.

A Good Computer with Reliable Internet

The very basics are a good working computer and a reliable internet connection. A PC gives you a bigger screen and more power, but a laptop gives you the option of working on the go. Your regular household Wi-Fi is probably enough for remote working, but you may also look at your usage and consider adding more bandwidth.

Communication Tools

Remote working requires some kind of communication tool beyond email to talk to your colleagues and clients. Email gets clunky and hard to manage. Messages pile up on threads. It’s especially inconvenient when you have a team of people talking together. A chat platform like Slack or Skype is a much better option. You can talk throughout the day as if you were together at the office.

Video Conferencing

It’s highly likely that you’ll sometimes have to attend meetings. For this, you’ll need video conferencing software. With a program like Zoom or Microsoft Teams, you can have virtual meetings where you can see everyone and take advantage of features like screen share and presentations.

Project Management

If you’re collaborating on projects with other people, you’ll need a project management program like Asana, Jira, or Basecamp. These programs allow you to see and edit the progress of projects, share and edit documents, and communicate together as you work.

Cloud Storage

Cloud storage allows you to store files in the cloud rather than on a physical device. The advantage is that you can access these files anywhere. It also gives you more storage in addition to what your computer can handle. The simplest and most popular are Google Drive and Dropbox.

Pocket Wi-Fi

If you’re going to be taking your work on the road, you may want to buy a pocket Wi-Fi. This is a small device that gives you your own hotspot. It allows you to use Wi-Fi anywhere and not have to rely on unsecured public networks. You can also use it as a backup at home if your Wi-Fi goes out.

Organizational Tools

Finally, there is a wide selection of tools that help you get and stay organized. When working remotely without a boss or office, this can be quite helpful for staying on top of things. These tools include online calendars, time management tools, automated to-do lists, and time trackers that help you audit how you spend your time at work.

Many of these options can be found for free and are very easy to use. They make work easier and more efficient for remote workers.

Do you want to learn more about using Zoom effectively? Check out my course, Communicate & Meet with Zoom, which teaches you the A to Z of leveraging all aspects of video conferencing.  Free for a limited time. Click the Image below.

READ LATER - DOWNLOAD THIS POST AS PDF >> CLICK HERE <<

7 Tips to Run an Effective Video Call When Working Remotely

July 28, 2020 / Roberta Hill  / 

If you’re working remotely, you almost certainly have to make video calls. Some remote workers are constantly on video calls throughout the day. If you haven’t participated in video calls often in the past, it can be a bit awkward and difficult to get used to at first. Here are some tips and best practices on how to make your video calls smooth, natural, and effective.

Check Your Connection

Before your call, make sure you have a strong internet connection. A bad connection can be extremely distracting and even drop your call. Check with any devices you’ll use and have a backup ready in case there’s a problem with one. Make sure others in your household aren’t placing a burden on the Wi-Fi while you’re on the call.

Pay Attention to Presentation

Even though you’re working at home in your pyjamas, you should be dressed in business attire for video meetings. This not only creates a good impression, it also puts you in the correct mindset for work. Pay attention to what’s in the background of your video. For example, remove hanging clothes or kids’ toys. Experiment with the angle so that you’re not too close or too far away.

Act Like You’re in a Meeting

During the meeting, keep in mind that people can see you. They can see your facial expression and can tell whether you’re listening or not. Non-verbal clues like nodding and smiling are even more important on video calls than in person to confirm that you’re present.

Experiment with Lighting

Before the call, check out your lighting. See how it looks on the camera. You don’t want to appear too dark or too washed out. Try out different lights to see what looks most natural. Make sure there isn’t any light behind you which would backlight.

Meeting Timing

Just like any meeting, be on time. We’re often looser with time when we’re not hurrying to get anywhere, but just like a regular meeting, everyone should take it seriously. Create an agenda and stick to it, wrapping up the call at the appointed time so participants can get back to other things they need to do.

Use the Mute Function

Especially if there are several participants on the call, mute yourself when you’re not talking. There may be background noise you’re not aware of that everyone can hear such as cars passing outside, household noises, or the sound of you moving.

Have a Backup Plan

There are bound to be some technical or connectivity problems, so have a backup plan ready. This might be an alternative time slot for the meeting or switching to audio-only if video slows down some participants’ computers. Another option is to record the meeting in the case that someone can’t connect and participate.

The good news is that we’re all getting increasingly used to holding video meetings and the technology is better than ever. You can hold important meetings without everyone in the same location and there are customization options you can take advantage of to make meetings more productive.

Do you want to learn more about using Zoom effectively? Check out my course, Communicate & Meet with Zoom, which teaches you the A to Z of leveraging all aspects of video conferencing.  Free for a limited time. Click the Image below.

 

READ LATER - DOWNLOAD THIS POST AS PDF >> CLICK HERE <<

Get Your Audience Involved With These Conversation Starters

June 30, 2020 / Roberta Hill  / 
You can’t read anything about marketing and content these days without reading about engaging your customers. But what does that really mean?

Engaging means capturing someone’s attention – connecting – and having a conversation. This is not easy to do on the internet, particularly when there are millions of other things clamouring for attention at the same time.

But, that doesn’t mean it’s impossible. It just means you need to try harder.

The thing is, your customers want to talk to you. If they didn't, they would unsubscribe. Remember, that is OK too. From your experience on Facebook, you would probably rather have a civilized conversation than ta debate or argument. 

Your readers want to know what you think, and most importantly, they want to believe that you care what they think.

It’s not as hard as you might think. Here are 7 simple conversation starters to get your audience talking to you.

#1: Express an Opinion about Industry News

You want to build authority within your industry or niche? One of the best ways to do that AND start a conversation with your followers is to express an opinion – particularly if it might be new or controversial. Of course, you should only do this if you can back up your opinion.

Despite what I wrote earlier, some bloggers do want to be controversial but then you need to be prepared for the ‘haters”.  It depends on your niche and what you are trying to achieve. If this is a business web site, I would tend to avoid the three taboos – sex, religion or politics.

A good way to get started with this tactic is to follow relevant publishers and influencers in your industry. When you see them post a piece of news that’s relevant to your followers, read the article (or watch the video) and figure out what you can add to the conversation. Then share it – and make sure to include a call to action that encourages your followers to chime in with their own opinions.

#2: Ask for Stories and Experiences

Everybody has a story to tell – and when you’re speaking to an audience who all have something in common with you, then it’s easy to think of a topic that may inspire people to share their stories.

The key here is to share your own story and then ask your followers to share their best stories with you. For example, say you own a travel agency. You might tell a story of a trip you booked for yourself before you were a travel agent and how it went wrong. Then, you could ask your followers for their travel horror stories.

The value of this type of sharing is that it provides you with an opportunity to respond, express sympathy or amazement, and build a bond with potential customers online.  Sometimes it can also be a source of great additional content.

#3: Get Recommendations

People might love to tell stories, but do you know what else they like? Giving advice and making recommendations! And asking them for recommendations is a great way to get them talking.

What kind of recommendations should you ask for? Ideally, they should be relevant to your product or service. For example, I’m a marketing guy. I might ask:

  • What are your favourite marketing podcasts?
  • What publications do you follow on Facebook and Twitter?
  • Which marketing technique is your favourite, and why?
  • What marketing apps would you recommend?

You get the idea. The key is not to stray too far from your brand and product. Instead, keep a tight focus and encourage your followers to share their experiences and recommendations with you and each other.

#4: Promote Your Events and Your Community

Are you appearing at a local street fair or charity event? Sharing your involvement is a great way to remind people that you stand for something other than making money – and to underscore your involvement in your community and industry.

Even if you’re not appearing at an event, there’s a benefit in letting your followers know what’s going on in your community. Giving a nod to other businesses or to local charities can help you build trust and earn the admiration of your followers. You can encourage conversation by asking questions like these:

  • Will you be attending the ****  celebration?
  • What was the last community event you attended?

Another option is to include an open call to action at the end, something like “We hope you’ll stop by and check out our booth! There’s a free gift in it for you!”

#5: Ask about Do-It-Yourself Projects

Whatever industry or niche you’re in, the chances are good that your followers have some  DIY experiences that are relevant. Asking about them is a great way to learn about potential customers and build a warm rapport with them by responding to what they share.

Ideally, a DIY project should be something that uses (or could use) your products. However, it doesn’t have to be. The key is to find a way to make what you post relevant to your brand – and then stand back and let your followers do the rest.

#6: Ask Open Questions

Asking questions is one of the best ways to get your followers talking. It’s especially helpful to you if you can get them talking in a way that helps you to learn more about them – because that’s information you can use to create future content.

For example, if you’re targeting small business owners, you could ask questions like:

  • What’s your biggest challenge as a business owner?
  • What problem do you wish someone would solve for you?
  • What product or service has helped you the most?

The answers to these questions can help you write blog posts, create a social media strategy, or even develop new products that are ideal for your target audience.

#7: Ask for Testimonials

You already know that reviews and testimonials are hugely important in the world of marketing. What better way to get some new testimonials to share on your site than to ask your customers to provide them on social media?

Not only will asking for opinions help you get some positive testimonials, this may also help you discover potential issues and nip them in the bud before they become big problems. You should be prepared for some surprises – but if you approach the request with the right mindset, this technique can help you learn a lot about your customers.

Look who’s talking… 

The bottom line is that your audience wants to talk to you. They don’t read your blog or follow you on social media because they’re looking for a lecture. The key is to give them the encouragement they need to share their thoughts, experiences, and opinions with you – and then, to stand back and listen to what they say.

READ LATER - DOWNLOAD THIS POST AS PDF >> CLICK HERE <<

20 Remote Work Tools to Help You During the Pandemic

May 10, 2020 / Roberta Hill  / 


In the past two months, business owners and employees have had to adapt to working remotely. The probability is high that even after we have a vaccine, there will be a paradigm shift. More of us are going to be working from home, and that means we’ll all need to have tools to help us manage our assets, collaborate, and connect with one another.

With that in mind, here are some of the best tools available for working remotely, now and in the future.

Asset Management Tools

A lot of companies have moved to cloud-based backup systems, but some haven’t. If you need a way to manage your data and assets online, so everybody can access what they need, here are some suggestions.

  • Google Drive is a free tool accessible to anybody with a Google account. While it updates frequently, and that can be frustrating, it’s easy to use and allows you to work on documents with colleagues. It also tracks changes.
  • Dropbox is a tool with free and paid options where you can have employees and freelancers put documents for you to access. It’s easy to set up folders to organize your content.
  • Canva is one a tool that’s intuitive and easy to use for creative content. They have a free option, but the premium account is ideal for business content and collaboration, even for people who don’t have any design experience.
  • Adobe Creative Cloud is one of my favorite tools to create and collaborate on visual content. You can add team members as needed and give them editing privileges.

If you’ve been reluctant to embrace cloud technology for file sharing and asset management, now is the time to embrace it.

Time Tracking Tools

If you bill clients hourly – or pay employees hourly – then you need a way to track time spent on projects. Here are three tools to try:

  • Harvest is a simple tool that allows you to create projects or to-do list and track the time spent on each item. It’s best suited for tracking personal time, but not the best tool for managing employee productivity.
  • iDoneThis is a tool that tracks team progress on projects. If you have multiple employees working on the same project – and you want to avoid duplication of effort – this is a useful tool to have on hand. It will send everyone on your team a digest to recap what everybody did.
  • Time Doctor allows you to create projects and track time spent on them using a clock. It’s ideal if you need to manage employees or freelancers.

Tracking employees’ time helps to keep people accountable when they work from home.

Virtual Meeting Tools

Virtual meetings are everywhere these days, and I’m willing to bet you’ve already tried some of the tools I’ll cover in this section. Keep in mind that some of these may be useful for keeping in touch with friends and family as well as for business meetings.

  • Skype is the original video calling tool. It’s not the most sophisticated tool on this list, but it’s suitable for one-on-one calls with colleagues or collaborators. There’s a chat feature where you can put links and other information.
  • Zoom is the video conferencing app that’s received the most attention. It’s useful for large group meetings. In addition to real-time conversations, you can share screens and record meetings for later viewing.
  • GoToMeeting is ideal for speaker meetings where you want people to be able to dial in and listen to a speaker or host. You can also record meetings to share later.
  • Google Hangouts are a free and convenient meeting option, especially if you’re already using Google Calendar or Google Docs.
  • me is a great app for screen sharing meetings. You can also use it to create a dedicated meeting room for people to visit when they need to meet with you.

Keep in mind that Zoom’s free option limits meetings to just 40 minutes, but their paid plans start at just $14.99 per month. That will get your meetings up to 24 hours with up to 100 participants.

Remote Login Tools

Depending on your situation, you or a member of your team may need to log in to a computer in your office while you’re at home. Here are some tools that can help you.

  • Remote PC allows you to access computers and create teams to allow for easy collaboration with your employers or freelancers.
  • TeamViewer has a free option for personal use and a business option where you can allow multiple users to log in remotely.
  • LogMeIn offers a free trial and account options for business owners and IT professionals who may need to log in remotely to fix computer issues.

Keep in mind that for any of these tools to work, the computer being accessed must be turned on.

Project Management Tools

Even small businesses may have ongoing projects where multiple employees must collaborate to complete their work. Here are some of the best project management tools to try.

  • Asana allows you to create projects and tasks, assign them to employees, upload files, and communicate via live chat.
  • Trello gives you an easy-to-use dashboard where you can track projects, mark them as urgent, and even colour-code them to make it easy for collaborators to see what they need to do.
  • Basecamp has calendar management and project management tools on a convenient dashboard. You can grant access to employees and freelancers for easy communication.
  • Microsoft Office Teams allows you to download Microsoft tools such as Word and Excel onto your computer and collaborate with employees.
  • G Suite is a Google-created tool that allows teams to collaborate and manage products using Google Docs and Google Slides, as well as creating and working from a shared calendar.

The likelihood is strong that working remotely will be the norm in the future. It’s going to be essential for business owners and employees to have the best tools to help them keep track of their assets and collaborate with one another. The tools on this list are some of my favourites.

READ LATER - DOWNLOAD THIS POST AS PDF >> CLICK HERE <<

Ways to promote your business during the COVID-19 crisis

April 8, 2020 / Roberta Hill  / 
It is a delicate matter to find out how to promote and market your company in a time of crisis.

On the one hand, many small businesses struggle to stay afloat in the hope of weathering the storm and reopening after the crisis. On the other hand, nobody wants to appear insensitive or opportunistic.

Nevertheless, there are still opportunities to promote your business in these troubling and frightening times.
The key is to do four things at once:
1. Meet your audience where they are.
2. Offer a clear value in a time of need
3. Be sensitive to the time and avoid missteps.
4. Take advantage of special advertising offers and promotions.

Here are some suggestions to help you.

Meet your audience where they are

In a sense, the fact that most people stay at home and avoid social gatherings gives small business owners a unique opportunity. Even at the risk of taking the seriousness of the situation too lightly, you have a captive audience. This means that the people you want to reach, spend more time with you than they normally do online. Digital marketing will be more critical now than ever before – and small businesses can and should benefit from it.

It is an excellent time to rethink your marketing mix. You should consider taking money from things like direct marketing if you've always done it and investing it in these things:
  • Advertising in social media
  • Advertising in search engines
  • E-mail marketing
It is a good time, as you are going through your analyses over a few weeks after an almost worldwide “stay at home” to see what is happening to subscribers. Do you have a bunch of new followers at Pinterest? Your marketing budget should reflect that.

Offer a clear value in a time of need

While many of us are scared and unemployed, many people work from home and like to support local businesses. It is an excellent time to get creative and think about how to serve them. For example, I have seen some companies offering “Buy Now and Save Later” promotions where they introduce offers even if the company is closed at present. What a great way to engage your audience and buy from you – and create some continuity to help you through a temporary closure. Another option is to find ways to put your regular services online. This is not a solution for everyone, but many companies have adapted in a truly inspiring way.

If you can find a way to use technology to help your audience, now is the time. If you are a manufacturer, there are potential ways to help people directly and concretely. A good example is Toast, a company that usually makes phone and laptop cases and other products from natural materials such as wood and leather. In a short period, they have converted their machines and developed a fully reusable face shield that they make available to hospitals and emergency responders.

Refine your SEO

Your marketing should reflect what you do to create added value. If you offer emergency services or virtual services, you might want to put some money into SEO for keywords related to the changes. For example, a restaurant that is focused on display and delivery could invest some cash in local keywords that contain these terms to ensure they reach their audience. However, it is not a good idea to completely stop spending on your regular keywords. Remember that both Google and Facebook have advertising credit programs for small businesses to use during the pandemic. It's still important to maintain your Google rank for your general target keywords. If you don't do this, your ranking may get a hit – and if that happens, it can be difficult to recover when we return to business as usual.

Keep the conversation going

If your business is temporarily closed or offers limited services, you can still invest in “soft” marketing to engage and involve your audience. Two of the best ways to do this are social media marketing and e-mail marketing. You may be tired of hearing me talk about e-mail marketing, but it still has a very high ROI, and it's a great way to stay in touch without being overbearing. The same goes for social media marketing. Your organic contributions provide an opportunity to stimulate conversation, find out what your followers think, and remind them of your value. Promoted posts can do the same.

Be sensitive to time and avoid missteps

One of the most challenging things in marketing during a crisis is finding the right balance between sensitivity and business issues. Any business that is seen as an attempt to exploit people is likely to have unpleasant consequences. The first thing to avoid is for marketing to take the current situation lightly or to reject the genuine pain and fear of people. Empathy is the word of the day and companies that demonstrate their customers will reward this. The second point is that you focus on your customers and not on your financial worries. There is nothing wrong with worrying about the survival of your business, but if it looks like that is the only thing you worry about, you may end up alienating the people you want to attract.

Be adaptable

None of us knows what next week or next month will bring. It may be that a marketing campaign that works today will be twice as effective in a week, or it may not deliver results, and you will need to redesign it. I realize that this may not be reassuring, but I believe that with the right attitude, it can be a good thing.

Check your analyses regularly.

If you can afford it, do some A/B testing to refine your campaigns. Change elements as needed – and be prepared to change them again if you need to. Marketing your business is still a must during the pandemic, but you need to be on your feet and do everything you can to serve your audience. If you can do that, your company will survive the crisis.
READ LATER - DOWNLOAD THIS POST AS PDF >> CLICK HERE <<

Why content remains king

January 23, 2020 / Roberta Hill  / 

This is a follow-up short article regarding my previous post:  8 Great Types of Content Marketing for Local Businesses  In that post, I point out eight types of content you can use/create.  In this one, I elaborate on why content is and always will be “King”.

Long before the Internet existed, the defining axiom in print was: “content is king.” Today, with online content dominating print content, many of the world's leading SEO and web marketing experts still say that “content is king.”

Why is this the case? That even after decades, regardless of the medium, content is still the crux of good marketing?

This is what builds loyalty

Companies were not built on first-time visitors. Companies like the Wall Street Journal do not make most of their money with people who pick up their newspapers for the first time.

They make money from people who have read their content and then decided that it is good enough that they either want to buy again or take out a subscription. If the company required a new customer every time to get paid, they would all have failed by now.

But many online publications approach their business that way. Instead of focusing on recurring visitors, they focus on search engine optimization to get more new customers. 

However, the famous and successful blogs like the Huffington Post or TechCrunch still get most of their traffic from repeat visitors. Their businesses would only be a fraction of what they are today if they did not have great content.

The evolution of the search engines

Google and other search engines strive continually to ensure that their search results deliver better results ever. They want people who search their search engines to find the best possible content concerning what they are looking to find.

As search engines become more intelligent, marketers who focus primarily on marketing tactics rather than the actual content will become extinct. 

Google has proven this repeatedly by downgrading the importance of inferior links and increasing the importance of usage statistics and other metrics actually to measure the content of a website.

If you build your site around great content and have a good understanding of basic SEO, your website will thrive. If you put all your efforts on SEO and don't pay serious attention to your content, you will always try to stay one step ahead of the search engines. 

The ability to sell high-ticket items

A site with inferior content might be able to sell $0.20 clicks through AdSense. But a high-quality website could sell $5,000 DVD sets by the hundreds.

With high-quality content, you can build a relationship with your readers. This relationship allows you to sell any number of things to your readers. From high-quality articles to recurring memberships to one-on-one coaching, it all starts with high-quality content.

Over time, only content that helps people will be successful. Content that does not do so is likely to be downgraded more and more over time. 

8 Great Types of Content Marketing for Local Businesses

November 4, 2019 / Roberta Hill  / 


You know that content marketing is still king. That’s unlikely to change and that means that it’s your job to create and share the kind of content that’ll bring customers to your business and help you improve your bottom line.

The numbers back up content marketing’s importance. Research shows that 91% of all B2B companies use content marketing, and the same is true of 86% of B2C businesses. However, only 63% of companies have a dedicated content strategy.

You can see the issue at hand. Content marketing is a must and yet doing it improperly – without a clear focus and strategy – can be a huge waste of time and money.

With that in mind, here are 8 content marketing types to help you build your strategy and grow your business.

#1: Blog Posts

Blog posts are hardly revolutionary in the world of content marketing, yet a lot of local businesses still aren’t blogging regularly. Those who do reap rewards:

  • Companies that blog get 97% more links to their websites than companies that don’t
  • Companies with blogs have a 434% higher chance of receiving a high Google rank compared to companies without blogs
  • 10% of blog posts are compounding, which means that they attract more organic traffic over time

For the best results, keep your blog posts tightly focused. Optimize them for local and voice search and make sure to use a clear, easy-to-follow structure in each post.

#2: Infographics  

A lot of local businesses don’t bother with infographics and that’s a shame. They’re increasingly popular and perfect if you need to present a lot of data in a way that’s easy to understand.

While you might think you need to hire a professional graphic designer to make infographics for you, that’s not true. Online tools such as Canva and Venngage make it simple to create beautiful, shareable infographics.

Infographics can help you build authority and gravitas. They’re ideal for sharing on Pinterest, Instagram, and Facebook. If you’ve posted a data-heavy blog recently, consider transforming it into an infographic to share on social media.

#3: Customer Testimonials 

You already know that customer reviews and testimonials are essential forms of social proof to use in your online marketing. However, if you handle them properly, they can also be part of your content marketing strategy.

Consider shooting video testimonials that tell a compelling story and give people a reason to buy your product or use your service. Video testimonials can be posted on your website, emailed to your list, or shared on social media.

#4: Case Studies

The term “case study” can be an intimidating one but think of them as in-depth customer testimonials. A testimonial will usually focus on how the customer feels about your business. A case study shows how you or your product helped a customer.

If you decide to use case studies in your content marketing, make sure to:

  • Tell a compelling story in an engaging way. Incorporating some suspense and emotion into the story will keep people interested and ensure they stick around until the end.
  • Be as specific as possible. Don’t just say that you helped your client grow their business – provide metrics and numbers wherever it’s possible.
  • Show your customer’s journey from start to finish. Make sure to explain where they started, why they came searching for you, and what happened after they found you.

Case studies should be featured on your website. They can also be shared on social media.
(more…)

3 Ways Social Proof Can Help Your Business

September 17, 2019 / Roberta Hill  / 

Many businesses have heard about social proof marketing, but aren’t really sure if it will help their business. In short, it will. Social proof marketing relies on one group, usually referred to as ‘the masses’, to influence the purchasing decisions of others.

If for example, all of your friends used a particular e-commerce site, you may also choose to use that one based on the positive experiences you’ve heard about. This is social proof and if you haven’t started using it yet in your business’ marketing efforts, there’s many reasons you should. The three biggest benefits it will bring to your business are listed below.

  • Build trust and credibility: People are naturally inclined to believe other consumers than they are marketers and business owners. When potential leads see that many people are using your business or product, it builds trust in your company and makes you seem much more credible than if you had told them yourself that you were the best in the industry.
  • Provides validation: People need a reason to buy something and that reason doesn’t always come to need or want. Sometimes, people make purchases simply to see what all the hype is about, or because someone else, such as a celebrity, purchased them. They want to achieve the same notoriety or are simply curious. Social proof provides this validation that others are using it, so they should, too.
  • Simplifies decision-making: Customers will take a lot of things into consideration when making purchasing decisions. Do they need it? Will they use it? How will they use it? These are just a few questions. Social proof eliminates these questions, making the purchasing decision easier. They only need to consider that many others are getting use out of it, so they will, too.

These are just a few of the main benefits social marketing brings. Once you start incorporating social proof into your marketing, you’ll soon find there are so many more.

Signup for information on our Social Media and

Online Networking Programs and Offers

We respect your email privacy

What Businesses Should Use Social Proof in Their Marketing Efforts?

(more…)

Why Every Small Business Owner Needs To Attend Local Networking Events

August 23, 2019 / Roberta Hill  / 

Joan is a virtual assistant who was trying to get her first few clients. She’d heard that networking events were a great way to boost her business growth, but she didn’t know if they could be helpful to her. So, she asked Elsie, her business coach about networking events and Elsie shared the major benefits of attending live networking events.

Meet Potential Clients

Elsie explained that local networking events are a wonderful place to meet new clients. “You never know who you might meet. When I attended a local networking event several years ago, a seasoned local business entrepreneur, whom I trusted, introduced me to a startup company that was looking for in-house leadership coaching. That introduction led to a five-figure contract.”

Not only can you meet potential clients, but you’re also at a wonderful place where others can refer you. A small business owner, at an event, may not need your content marketing services, but she may know someone else who does and can put you in contact with each other.

Stay on Top of Industry Trends

No matter what your industry, your business is constantly expanding and changing. Trying to identify all of the new trends happening by yourself can be a bit overwhelming. But by being around others in business, you’ll be exposed to new trends without even realizing it.

Understanding trends can be very valuable for your business. For example, you might learn about a new web design trend that affects how you offer branding packages to your clients.

Connect with Influencers

Influencers aren’t necessarily potential clients. But they’re typically enthusiastic cheerleaders who can get the word out about you and your brand. They’re always on the lookout for new products and trends they can share with their circles, which makes them ideal to chat up at events.

Of course, influencers don’t want you to engage with them in the hopes that they’ll promote you. Instead, you’ll need to focus on developing an authentic relationship with influencers based around a common interest or passion.

Learn New Things

There’s a saying that goes (citation unknown), “If you’re the smartest person in the room, you’re in the wrong room.”

What this means is simply that you should put yourself in situations where you can learn. If you’re already an advanced entrepreneur then hanging out with new entrepreneurs might be fun, but you’re not likely to learn very much. In fact, you may find yourself doing a good bit of teaching.

You don’t have to look for networking events that billionaire CEOs attend, but you do want to make sure there’s a good mix of experience levels at each event. This allows you to learn and absorb new things from entrepreneurs who are further along on their journey than you.
(more…)

READ LATER - DOWNLOAD THIS POST AS PDF >> CLICK HERE <<

Business Reputation Management – Why It Is Extremely Important

October 15, 2019 / Roberta Hill  / 

Reputation management will be really easy to learn about when you just are given the important points about it. This short article aims to assist you understand this subject so you know what you're doing when you're working on your professional reputation. Ensure you pay attention to these facts and read along to get more!

If you use social media sites, you need to be in a position to track the success of each post. There are various programs available online to assist you to track mentions of the business. These programs will even informs you of whenever a user shares your post regarding his relatives and buddies.

Monitoring your own reputation or business brand is very important to online reputation management. Set up automatic alerts to happen as soon as your name comes up. Use Trackur, Monitor This and Google Alerts to send out you notices when new content shows up. Doing this, it is possible to understand the very overnight, or even sooner, when someone is discussing you.

Google

Before putting a lot of effort in reputation management online, check to see simply how much you require, if any. Search your company with Google and Bing. Do negative results show up? Carry out the websites and blogs your business runs only show up on a few hits or none whatsoever? Answering yes to either question means you have work cut out.

Monitoring your own reputation or business brand is extremely vital to online reputation management. Put in place automatic alerts to occur once your name pops up. Use Trackur, Monitor This and Google Alerts to transmit you notices when new content shows up. That way, it is possible to be aware of very overnight, or else sooner, when someone is speaking about you.

It's a very good thing to learn about reputation management if you're in a position to mainly because it really helps in case you have an expert reputation to uphold. These facts must have helped you to learn about this so that you can prosper along with it. Just be certain you invest some time and yes it should all prove well for yourself.

In this month's blog post, I am going to show you how you can “curate” great content and nt necessarily create your own. While I have added my own take on Reputation Management above – below you will find some great articles which go into greater depth.  Then at the end I add a conclusion.

Reputation Management Found On the Web

(more…)

Contact Me

feel free to connect me via your preferred method.

Social Media

Contact Me