How To Ask For Testimonials, Recommendations & Online Reviews

September 11, 2020 / Roberta Hill  / 

Let's focus on online reviews for this blog post.  Why? Because they can have a huge impact on your business and bottom line. Besides many of these principles apply in getting testimonials and recommendations.

91% of consumers between the ages of 19 and 34 trust reviews and consumers are more likely to trust your company if you have at least 40 reviews. If you don’t already have a solid review presence, it’s time to get serious about building one.

The great news is that 68% of customers who are asked to leave a review are willing to do so. Here’s how to ask them.

Asking for Reviews, Testimonials or Recommendations in Person

If you’ve got a brick-and-mortar store, then asking for reviews in person may be the way to go. The trick is doing it in a way that doesn’t feel forced or put undue pressure on your customer.

Conversational flow is important. One option is to have your cashier(s) engage with customers when they check out. They can start by asking if the customer found everything they were looking for. Any customer who praises your store or products represents a positive review.

That said, it’s not a good idea to ask for a review as soon as the customer says something positive. Ask a few follow-up questions. Then, as you end the conversation, say something like “We really appreciate feedback from our customers because it helps people learn about us. Would you be willing to write an online review?” You can plug in your platform of choice, whether it’s Yelp, Google, or Facebook.

Asking for Reviews via Email

Perhaps your business doesn’t have a lot of face-to-face interaction with customers. In that case, sending an email may be the right way to ask for reviews or recommendations.

My suggestion is to segment your list and send out emails accordingly. Getting too many reviews all at once may not be helpful, since there’s evidence to suggest that Google and Yelp may ding you if you have a massive influx of reviews.

On a related note, it’s also not wise to link directly to your Yelp page in your email since their algorithm might penalize you for doing so. Instead, mention your preferred review site if you have one, and suggest that the recipient Google “Your Business Name + Yelp” to find your page.  While this step is recommended, it does add another layer of work for your customer.

However, if you are asking people to leave reviews on your page, you may link directly to the product page.

Asking for Reviews on a Thank You Page

Does your business have an online store where customers can buy products? If so, you may want to use your “Thank You” page to ask customers for a review.

It’s important to remember that first-time-customers aren’t going to be able to review your products if they’ve just ordered them. However, they can review their experience on your site, and they may be able to offer insights on your customer service if they’ve interacted with you.

Of course, some customers who land on your Thank You page will be buying a product for the second or third time. That’s why it’s important to ask because those people will be primed to leave you a review. If you don’t have a “Thank You” page, you can also ask for a review on a confirmation page or in a confirmation email. (more…)

3 Ways Social Proof Can Help Your Business

September 17, 2019 / Roberta Hill  / 

Many businesses have heard about social proof marketing, but aren’t really sure if it will help their business. In short, it will. Social proof marketing relies on one group, usually referred to as ‘the masses’, to influence the purchasing decisions of others.

If for example, all of your friends used a particular e-commerce site, you may also choose to use that one based on the positive experiences you’ve heard about. This is social proof and if you haven’t started using it yet in your business’ marketing efforts, there’s many reasons you should. The three biggest benefits it will bring to your business are listed below.

  • Build trust and credibility: People are naturally inclined to believe other consumers than they are marketers and business owners. When potential leads see that many people are using your business or product, it builds trust in your company and makes you seem much more credible than if you had told them yourself that you were the best in the industry.
  • Provides validation: People need a reason to buy something and that reason doesn’t always come to need or want. Sometimes, people make purchases simply to see what all the hype is about, or because someone else, such as a celebrity, purchased them. They want to achieve the same notoriety or are simply curious. Social proof provides this validation that others are using it, so they should, too.
  • Simplifies decision-making: Customers will take a lot of things into consideration when making purchasing decisions. Do they need it? Will they use it? How will they use it? These are just a few questions. Social proof eliminates these questions, making the purchasing decision easier. They only need to consider that many others are getting use out of it, so they will, too.

These are just a few of the main benefits social marketing brings. Once you start incorporating social proof into your marketing, you’ll soon find there are so many more.

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What Businesses Should Use Social Proof in Their Marketing Efforts?

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Business Reputation Management – Why It Is Extremely Important

October 15, 2019 / Roberta Hill  / 

Reputation management will be really easy to learn about when you just are given the important points about it. This short article aims to assist you understand this subject so you know what you're doing when you're working on your professional reputation. Ensure you pay attention to these facts and read along to get more!

If you use social media sites, you need to be in a position to track the success of each post. There are various programs available online to assist you to track mentions of the business. These programs will even informs you of whenever a user shares your post regarding his relatives and buddies.

Monitoring your own reputation or business brand is very important to online reputation management. Set up automatic alerts to happen as soon as your name comes up. Use Trackur, Monitor This and Google Alerts to send out you notices when new content shows up. Doing this, it is possible to understand the very overnight, or even sooner, when someone is discussing you.

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Before putting a lot of effort in reputation management online, check to see simply how much you require, if any. Search your company with Google and Bing. Do negative results show up? Carry out the websites and blogs your business runs only show up on a few hits or none whatsoever? Answering yes to either question means you have work cut out.

Monitoring your own reputation or business brand is extremely vital to online reputation management. Put in place automatic alerts to occur once your name pops up. Use Trackur, Monitor This and Google Alerts to transmit you notices when new content shows up. That way, it is possible to be aware of very overnight, or else sooner, when someone is speaking about you.

It's a very good thing to learn about reputation management if you're in a position to mainly because it really helps in case you have an expert reputation to uphold. These facts must have helped you to learn about this so that you can prosper along with it. Just be certain you invest some time and yes it should all prove well for yourself.

In this month's blog post, I am going to show you how you can “curate” great content and nt necessarily create your own. While I have added my own take on Reputation Management above – below you will find some great articles which go into greater depth.  Then at the end I add a conclusion.

Reputation Management Found On the Web

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