3 Ways Social Proof Can Help Your Business

September 17, 2019 / Roberta Hill  / 

Many businesses have heard about social proof marketing, but aren’t really sure if it will help their business. In short, it will. Social proof marketing relies on one group, usually referred to as ‘the masses’, to influence the purchasing decisions of others.

If for example, all of your friends used a particular e-commerce site, you may also choose to use that one based on the positive experiences you’ve heard about. This is social proof and if you haven’t started using it yet in your business’ marketing efforts, there’s many reasons you should. The three biggest benefits it will bring to your business are listed below.

  • Build trust and credibility: People are naturally inclined to believe other consumers than they are marketers and business owners. When potential leads see that many people are using your business or product, it builds trust in your company and makes you seem much more credible than if you had told them yourself that you were the best in the industry.
  • Provides validation: People need a reason to buy something and that reason doesn’t always come to need or want. Sometimes, people make purchases simply to see what all the hype is about, or because someone else, such as a celebrity, purchased them. They want to achieve the same notoriety or are simply curious. Social proof provides this validation that others are using it, so they should, too.
  • Simplifies decision-making: Customers will take a lot of things into consideration when making purchasing decisions. Do they need it? Will they use it? How will they use it? These are just a few questions. Social proof eliminates these questions, making the purchasing decision easier. They only need to consider that many others are getting use out of it, so they will, too.

These are just a few of the main benefits social marketing brings. Once you start incorporating social proof into your marketing, you’ll soon find there are so many more.

Signup for information on our Social Media and

Online Networking Programs and Offers

We respect your email privacy

What Businesses Should Use Social Proof in Their Marketing Efforts?

(more…)

Business Reputation Management – Why It Is Extremely Important

October 15, 2019 / Roberta Hill  / 

Reputation management will be really easy to learn about when you just are given the important points about it. This short article aims to assist you understand this subject so you know what you're doing when you're working on your professional reputation. Ensure you pay attention to these facts and read along to get more!

If you use social media sites, you need to be in a position to track the success of each post. There are various programs available online to assist you to track mentions of the business. These programs will even informs you of whenever a user shares your post regarding his relatives and buddies.

Monitoring your own reputation or business brand is very important to online reputation management. Set up automatic alerts to happen as soon as your name comes up. Use Trackur, Monitor This and Google Alerts to send out you notices when new content shows up. Doing this, it is possible to understand the very overnight, or even sooner, when someone is discussing you.

Google

Before putting a lot of effort in reputation management online, check to see simply how much you require, if any. Search your company with Google and Bing. Do negative results show up? Carry out the websites and blogs your business runs only show up on a few hits or none whatsoever? Answering yes to either question means you have work cut out.

Monitoring your own reputation or business brand is extremely vital to online reputation management. Put in place automatic alerts to occur once your name pops up. Use Trackur, Monitor This and Google Alerts to transmit you notices when new content shows up. That way, it is possible to be aware of very overnight, or else sooner, when someone is speaking about you.

It's a very good thing to learn about reputation management if you're in a position to mainly because it really helps in case you have an expert reputation to uphold. These facts must have helped you to learn about this so that you can prosper along with it. Just be certain you invest some time and yes it should all prove well for yourself.

In this month's blog post, I am going to show you how you can “curate” great content and nt necessarily create your own. While I have added my own take on Reputation Management above – below you will find some great articles which go into greater depth.  Then at the end I add a conclusion.

Reputation Management Found On the Web

(more…)

Contact Me

feel free to connect me via your preferred method.

Social Media

Contact Me