What's the main benefit of what you do? Example: "help businesses sell stuff", "help you find your dream house", "help you save money with business insurance".
Name the top five main benefits of your product or service. (The ones you want to emphasize on LinkedIn that is.) This is what your product or service will do for the buyer.
Name the top five features of your product or service. This is HOW the product or service will deliver those benefits above.
What are the five main questions you ask any new prospect for your product or service? (Example from commercial real estate)
In a short paragraph, how would you introduce yourself to someone who might be a lead for your business?
In a short paragraph, how did you end up where you are? What led you to your current career, position, business?