Why You Need a Mailing List for your Local Business
Do you have an email list for your local business? If you’re like a lot of business owners, the answer is no. You might think you don’t need one, or that you simply don’t have the time to make use of it.
The truth is that building an email list is easy and inexpensive, and it doesn’t have to be time-consuming if you have the right tools to manage it.
Benefits of Having an Email List
If you’re wondering why you need an email list, here are a few of the benefits of having one:
- It gives you a simple, inexpensive way to communicate with your customers.
- It makes it easy to segment your list and market to the people who are most likely to buy a particular product.
- It can help you learn more about your customers. If you send out emails about different products and one gets a lot more attention than the other, it can help you grow your business and give your customers what they want.
- It increases name recognition and keeps you at the forefront of your customers’ minds.
- It increases sales.
Not only is it a good idea to have an email list, it would be a mistake not to have one.
A recent study shows that customers who receive email newsletters spend 82% more when they buy from the company. (iContact) and 7 in 10 people say they made use of a coupon or discount from a marketing email in the last 7 days. (Blue Kangaroo)
How to Get People to Sign up for Your List