You know that content marketing is still king. That’s unlikely to change and that means that it’s your job to create and share the kind of content that’ll bring customers to your business and help you improve your bottom line. The numbers back up content marketing’s importance. Research shows that 91% of all B2B companies …
Read more “8 Great Types of Content Marketing for Local Businesses”
Many businesses have heard about social proof marketing, but aren’t really sure if it will help their business. In short, it will. Social proof marketing relies on one group, usually referred to as ‘the masses’, to influence the purchasing decisions of others. If for example, all of your friends used a particular e-commerce site, you …
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Reputation management will be really easy to learn about when you just are given the important points about it. This short article aims to assist you understand this subject so you know what you’re doing when you’re working on your professional reputation. Ensure you pay attention to these facts and read along to get more! …
Read more “Business Reputation Management – Why It Is Extremely Important”
Is your website hip and modern – or is it out-of-date and sad? If it’s been a while since you updated your site, there’s at least a chance that it’s a dud. That doesn’t mean it’s poorly designed, but it does mean that it’s your job to give it an honest evaluation and update it …
Read more “7 Ways You Can Make Sure Your Website Isn’t Falling Behind the Times”
Why You Need a Mailing List for your Local Business Do you have an email list for your local business? If you’re like a lot of business owners, the answer is no. You might think you don’t need one, or that you simply don’t have the time to make use of it. The truth is …
Read more “Why a Mailing List is a Must for your Business”
Networking is creating a foundation of connections that can boost your business, motivate and support you with all of your efforts. If you’re an entrepreneur or business owner, you never want to operate alone.Having people surround you who can motivate and inspire you, as well as share knowledge that can catapult you to the forefront …
Read more “Building Your Relationship Network That Supports Your End Goals”
I recently did a video addressing some of the concerns that women have on LinkedIn for my 15 Day Challenge. Some women are reluctant to put their picture up because they’re afraid of what kind of response it is going to get. Or they refuse to put in their email and contact information with a …
Read more “Do you think women are disadvantaged on LinkedIn?”
It is hard to keep track of how the social media landscape seems to be changing constantly. New media sites don’t pop up every day, but our perception of them is always shifting. The same is true of the general public. You might feel like you need to maintain a presence on every social media …
Read more “What Are the Right Social Media Platforms for Your Business?”
What does a European Union law about privacy have to do with your small business?That might seem like a ridiculous question to ask, but it’s not.The General Data Protection Regulation, or GDPR for short, went into effect on month ago today on May 25, 2018. And with privacy issues in the news on a near-daily …
Read more “GDPR: Why You Can’t Afford To Ignore It (Even if your small business isn’t in the EU)”
