8 Great Types of Content Marketing for Local Businesses

November 4, 2019 / Roberta Hill  / 


You know that content marketing is still king. That’s unlikely to change and that means that it’s your job to create and share the kind of content that’ll bring customers to your business and help you improve your bottom line.

The numbers back up content marketing’s importance. Research shows that 91% of all B2B companies use content marketing, and the same is true of 86% of B2C businesses. However, only 63% of companies have a dedicated content strategy.

You can see the issue at hand. Content marketing is a must and yet doing it improperly – without a clear focus and strategy – can be a huge waste of time and money.

With that in mind, here are 8 content marketing types to help you build your strategy and grow your business.

#1: Blog Posts

Blog posts are hardly revolutionary in the world of content marketing, yet a lot of local businesses still aren’t blogging regularly. Those who do reap rewards:

  • Companies that blog get 97% more links to their websites than companies that don’t
  • Companies with blogs have a 434% higher chance of receiving a high Google rank compared to companies without blogs
  • 10% of blog posts are compounding, which means that they attract more organic traffic over time

For the best results, keep your blog posts tightly focused. Optimize them for local and voice search and make sure to use a clear, easy-to-follow structure in each post.

#2: Infographics  

A lot of local businesses don’t bother with infographics and that’s a shame. They’re increasingly popular and perfect if you need to present a lot of data in a way that’s easy to understand.

While you might think you need to hire a professional graphic designer to make infographics for you, that’s not true. Online tools such as Canva and Venngage make it simple to create beautiful, shareable infographics.

Infographics can help you build authority and gravitas. They’re ideal for sharing on Pinterest, Instagram, and Facebook. If you’ve posted a data-heavy blog recently, consider transforming it into an infographic to share on social media.

#3: Customer Testimonials 

You already know that customer reviews and testimonials are essential forms of social proof to use in your online marketing. However, if you handle them properly, they can also be part of your content marketing strategy.

Consider shooting video testimonials that tell a compelling story and give people a reason to buy your product or use your service. Video testimonials can be posted on your website, emailed to your list, or shared on social media.

#4: Case Studies

The term “case study” can be an intimidating one but think of them as in-depth customer testimonials. A testimonial will usually focus on how the customer feels about your business. A case study shows how you or your product helped a customer.

If you decide to use case studies in your content marketing, make sure to:

  • Tell a compelling story in an engaging way. Incorporating some suspense and emotion into the story will keep people interested and ensure they stick around until the end.
  • Be as specific as possible. Don’t just say that you helped your client grow their business – provide metrics and numbers wherever it’s possible.
  • Show your customer’s journey from start to finish. Make sure to explain where they started, why they came searching for you, and what happened after they found you.

Case studies should be featured on your website. They can also be shared on social media.
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Why a Mailing List is a Must for your Business

January 8, 2019 / Roberta Hill  / 

Why You Need a Mailing List for your Local Business

Do you have an email list for your local business? If you’re like a lot of business owners, the answer is no. You might think you don’t need one, or that you simply don’t have the time to make use of it.

The truth is that building an email list is easy and inexpensive, and it doesn’t have to be time-consuming if you have the right tools to manage it.

Benefits of Having an Email List

If you’re wondering why you need an email list, here are a few of the benefits of having one:

  1. It gives you a simple, inexpensive way to communicate with your customers.
  2. It makes it easy to segment your list and market to the people who are most likely to buy a particular product.
  3. It can help you learn more about your customers. If you send out emails about different products and one gets a lot more attention than the other, it can help you grow your business and give your customers what they want.
  4. It increases name recognition and keeps you at the forefront of your customers’ minds.
  5. It increases sales.

Not only is it a good idea to have an email list, it would be a mistake not to have one.

A recent study shows that customers who receive email newsletters spend 82% more when they buy from the company. (iContact) and 7 in 10 people say they made use of a coupon or discount from a marketing email in the last 7 days. (Blue Kangaroo)

How to Get People to Sign up for Your List

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GDPR: Why You Can’t Afford To Ignore It (Even if your small business isn’t in the EU)

June 25, 2018 / Roberta Hill  / 

What does a European Union law about privacy have to do with your small business?

That might seem like a ridiculous question to ask, but it’s not.

The General Data Protection Regulation, or GDPR for short, went into effect on month ago today on May 25, 2018. And with privacy issues in the news on a near-daily basis, with the recent Congressional hearings about Facebook and Cambridge Analytica, you can’t afford to ignore the ramifications of GDPR for your business.

You could keep your head buried in the sand – but that’s not a good idea. Here’s what you need to know about GDPR.

GDPR is a law that was designed to standardize data privacy in the European Union’s member countries. It represents a big chance – and a victory for EU citizens, who can now be confident that their data will be secure and that the regulations used to ensure its security are transparent.

On the flip side, EU-based businesses have had to scramble to be compliant with the new rules. The biggest requirement involves Personal Identification Information, or PII. PII is sometimes used as a general term in the United States to describe personal information that companies might collect and store on behalf of their customers.

While PII has traditionally included information like Social Security numbers and addresses, the GDPR expands the definition of PII to include other things. For example:

  • Web data, including the user’s location, IP address, cookies, and RFID tags
  • Medical and genetic data, including medical records, test results, and DNA
  • Biometric data, including fingerprints and other unique identifiers
  • Racial and ethnic data
  • Political opinions and orientation
  • Sexual orientation

In other words, companies in the EU must now protect their customers’ IP addresses and other information collected online with the same care that they would financial information. It further requires that organizations:

  • Store and process personal data only with an individual’s explicit consent
  • Hold data for only as long as it is necessary to do so
  • Destroy stored data upon request

There’s no denying that the implementation of GDPR represents a big change for EU companies.

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