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Many businesses have heard about social proof marketing, but aren’t really sure if it will help their business. In short, it will. Social proof marketing relies on one group, usually referred to as ‘the masses’, to influence the purchasing decisions of others. If for example, all of your friends used a particular e-commerce site, you …
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Why You Need a Mailing List for your Local Business Do you have an email list for your local business? If you’re like a lot of business owners, the answer is no. You might think you don’t need one, or that you simply don’t have the time to make use of it. The truth is …
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Networking is creating a foundation of connections that can boost your business, motivate and support you with all of your efforts. If you’re an entrepreneur or business owner, you never want to operate alone.Having people surround you who can motivate and inspire you, as well as share knowledge that can catapult you to the forefront …
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I recently did a video addressing some of the concerns that women have on LinkedIn for my 15 Day Challenge. Some women are reluctant to put their picture up because they’re afraid of what kind of response it is going to get. Or they refuse to put in their email and contact information with a …
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It is hard to keep track of how the social media landscape seems to be changing constantly. New media sites don’t pop up every day, but our perception of them is always shifting. The same is true of the general public. You might feel like you need to maintain a presence on every social media …
Read more “What Are the Right Social Media Platforms for Your Business?”