Have you cut back on marketing due to the COVID-19 pandemic? You’re not alone. A lot of business owners are trying to save money by reducing their spending. Or maybe you don't have a marketing budget at all. Well now might be the time to set a small amount aside specifically now. Costs have never been lower.
Cutting back is understandable and may be necessary, but marketing isn’t a luxury for your business. It’s a necessity. And it’s possible to keep things going even if you need to reduce your spending. Here are eleven ideas to help you stay in the marketing flow.
#1: Focus on Social Media
According to Statista, Americans are spending more time on social media now than they did before the pandemic. That translates to an opportunity for businesses who need low-cost ways to engage their target customers.
It’s a good time to share the ways your business is coping with the COVID-19 pandemic and highlight the ways your business can help people cope with social distancing and stay-at-home orders. You may also want to consider boosting your ads or running a page promotion to get your business in front of potential new customers.
#2: Take Advantage of Cheap Advertising
Speaking of running ads, one of the biggest potential upsides to the pandemic is that advertising costs are lower than usual.
If you’re wondering how low prices are, the answer might surprise you. There’s no hard data, but anecdotally, marketing agencies are reporting costs that are between 50% and 75% lower than they were before the pandemic. That includes pay per click advertising and social media advertising, where you’ll mostly pay based on impressions.
You may want to investigate the costs for your target market and rethink your budget to take advantage of the savings while they last.
#3: Don’t Lose Sight of SEO
Search engine optimization is easy to neglect when money is tight. There’s a tendency among small business owners to invest in SEO only when it becomes a problem.
The issue with that mindset is that SEO is the longest game in digital marketing. If you don’t stay on top of it now, you could find yourself facing an uphill battle to regain your coveted page one rank on Google. You don’t need to spend a lot of money, but you should stay on top of keyword research and maintain your local SEO to ensure you don’t slip.
If SEO confuses you, check out this article. Be sure to download the article in pdf which includes a great infographic. (more…)